Let’s put something straight about boobs and bra’s.
Whoever invented that women’s dearest assets can be classified along 2 single measurements (cup and underband), must have been a man. It was only a matter of time for Hunkemöller to come up with the #PERFECTBRASHAPE campaign. Featuring 4 main bra shapes that encompass all women of all shapes. I was invited as guest blogger to find my perfect bra shape during a private fitting at Hunkemöller Meir. Check out my not so ordinary bra hunting.

THE PERFECT BRA SHAPE from elke sockeel on Vimeo.

From now on, they go by the name ‘Demi’ and ‘Plunge’!
Want to know your shape? Click here

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